A Degree in International Relations,
DJ for fun, talented illustrator,
skilled cool hunter and professional designer.
Luciano Parisi is a person with many faces.
His passion for Urbanwear comes from the streets, but creativity is something you are born with, and Luciano has plenty to share.
NASKO has evolved into altOH since his time as a Hip-Hop graffiti artist his upbringing in Campobasso, a small town in Italy, had a huge influence on his art,
but he soon moved in London and then Rome to satisfy his insatiable desire of discovering new places and meeting new people.
From Rome to Milan, the Italian Fashion Capital city, where he realized that his passion for clothes and the extravagant could become his job. Luciano studied at the Ied Moda-Lab and after getting his second degree as "Urbanwear Designer", he understood it was time for him to move somewhere else and find a new challenge.
The next stop was Paris, where he currently lives and works on his exciting project, THESIGN.
"I think fashion is one of the most powerful tools that our generation has to express themselves. A piece of clothing has to enhance the individuality of the person who wears it and show his/her ideas and not be a cliché. People should not dress to cover who they really are or to look like someone else. My collections should be the instrument to express people's uniqueness'.
Exaggerating the reality he sees every day, through a careful observation of the streets and what is happening around him - To break up a subject and then re-build it to create something that exceeds the normality is at the core of his work.
Ladies and Gentlemen ecce Luciano Parisi.
1. THESIGN is an independent republic based on style. The sovereignty belongs to you, the person who is reading this. Under our republic you have the right to exert this sovereignty the way you prefer.
2. THESIGN is based on solid principles that do not have to be followed to the letter and can be put into practise the way you wish.
3. Within this International and multi-ethnic republic we want to embrace the love for creativity, flair and extravagance.
4. Courage and respect are the pillars of our philosophy.
5. Fashion so far has glorified perfection, homologation and luxury. We want to glorify uniqueness, instinct, nonconformity and the enfant terrible that is inside you, so that you can now be proud of your personal look.
6. We think that the beauty of fashion is given by colours, music, art and by breaking the rules.
6. We want to worship the man who is aware of his feminine side and the woman of her masculine side and are not afraid of being who they really are.
8. Freedom is the only beauty. Only those items that have been worn to express our own uniqueness can be considered a masterpiece.
9. We want to break the door of homologation and banality with the dreams.
10. We want to glorify a style that comes from the street and not from the bourgeoisie.
11. We want to exalt the personal ideas of those who feel to be different and equal to others at the same time.
12. We want to destroy the clichés, the bon ton, and hypocrisy and be irrational.
We are launching this manifesto from Italy to the rest of the world. This is our manifesto of transgression and respect, essence and form, manliness and femininity against a fashion world that is fake and glossy, made of false smiles and glitters. From now on ideas can be expressed and worn. THESIGN has been established to free the entire world from moralists and experts of good taste and cowards. We want to break the rules and create a universe made of people that are not afraid of showing who they really are and who are also brave enough to say what they think. We welcome and want any type of diversity. Many souls but only one heart.
1.THESIGN é una Repubblica Indipendente basata sullo Stile.
La sovranità appartiene a te che stai leggendo, e devi esercitarla nel modo e nella forma che ti pare e piace.
2. THESIGN si basa su dei principi saldi, da non prendere assolutamente alla lettera ma che devi interpretare e mettere in atto a modo tuo.
3. In questa Repubblica internazionale e multietnica vogliamo cantare l'amore per la creatività, l'estro e la stravaganza.
4. Il coraggio, l'audacia e il rispetto sono elementi fondamentali della nostra espressione.
5. La moda fino ad ora ha esaltato la perfezione, l'omologazione, il lusso sfrenato. Noi vogliamo esaltare l'unicità che porti dentro, l'istinto, la passione anticonformista, L'enfant terrible che è in te da mostrare col tuo look senza timore.
6. Affermiamo che la bellezza del vestirsi risieda nel colore , nella musica, nell'arte e nella rottura dei canoni e delle regole.
7. Vogliamo inneggiare all'uomo che sa di essere un po' donna, alla donna che sa di essere un po' uomo; e questo non li spaventa.
8. Non v'è più bellezza se non nella libertà. Nessun outfit che non sia dettato dalla libertà di espressione potrà mai essere un capolavoro.
9. Vogliamo sfondare le porte delle convenzioni e del banale con l'iperbole, la metafora e il sogno.
10. Vogliamo glorificare lo stile che viene dalla strada, non dai salotti.
11. Vogliamo esaltare le idee personali, di quelli che si sentono insieme diversi e uguali agli altri.
12. Vogliamo distruggere i clichè, il bon-ton, l'ipocrisia del monaco e indossare l'assurdo.
E' dall'Italia che noi lanciamo per il mondo questo nostro manifesto di trasgressione e di rispetto, essenza e forma, SIGNIFICANTE E SIGNIFICATO, virilità e femminilità, rinnovati in un mondo fashion finto e patinato, fatto di falsi sorrisi e di lustrini. Le idee, da oggi, si possono raccontare, ma anche indossare. Ognuno a suo modo. Fondiamo oggi THESIGN perché vogliamo liberare questo Paese ed il Mondo intero dalla sua fetida cancrena di moralisti, saccenti e falsi profeti. Conigli! Vogliamo rompere gli schemi, creare un universo fatto di persone che non hanno paura di mostrarsi come sono, che trovano il coraggio di dire quello che pensano e che soprattutto, pensano! Accogliamo e pretendiamo ogni tipo di diversità. Tantissime anime, un solo cuore.
THESIGN is an italian Contemporary Urban/Streetwear Brand .
Its main goal is that of attracting an international audience of Trendsetters looking for an unique and inimitable lifestyle..
Every human being is unique and the goal of THESIGN's collections is to enhance the personality of those who wears them and emphasize the uniqueness of each and every person.
Abandoning homogeneity, becoming "sign".
Each item is the product of the way Luciano sees the world.
They are the representation of his personal and exceptional point of view,
and the product of a long research of innovative materials developed through the use of the technology of Thermowelding.
All the production is 100% Made in Italy.
THESIGN's mission is to create items that can be mixed and matched with other brands. Each garment will be the detail that makes the difference in an outfit. Entering THESIGN's world means accessing a world that involves design, style, music, culture and art, joinable and shared constantly O
on the website, where will be possible to explore different topics, not only collections.
This is why THESIGN is a lifestyle project.
It's your new way to express yourself,, with Authenticity, Innovation, and Irony.
'The details are not the details. They make the design" (Charles Eames)